Creative Lighting fomented at Cityscape Digital’s Shoreditch studio, the brainchild of Nikos, then CGI Director, and Creative Director Damian. They fought long and hard in the heat of the engine room (it was pretty small and crowded back then) over how to create visuals that were beautiful and exceptional. Turning to cinema for inspiration, the stunning world of cinematography started to present them with new possibilities. After a lot of research into the work of Roger Deakins, Pinterest boards, sketches and 3D tests, an in-house workshop was born: Creative Lighting vs. Mundane Realism. From there the philosophy took on a life of its own.